Lori Goldman

Community Strategy & Advocacy Leader

Build communities that customers value and executives can measure.

I help B2B technology companies build customer communities that increase adoption, advocacy, retention, and measurable business growth.

Is this you?

  • Your community isn't driving measurable business outcomes.
  • Your customers aren't engaging.
  • Your team needs a scalable engagement strategy.
  • You're launching a community but don't know where to start.
  • You need senior community leadership without hiring a full-time executive.
Book a strategy call See client results

Trusted by

  • Microsoft
  • ForgeRock
  • Techstars
  • Chia Network

Community strategy succeeds when it connects customer needs with business outcomes. My background spans technical and marketing communication, developer relations, event management, learning, customer advocacy, and executive community leadership.

Over the past two decades, I've launched new communities, rebuilt struggling programs, and partnered with organizations ranging from Microsoft to early-stage startups.

Together, these experiences help me build communities that customers trust and businesses can measure.

Lori Goldman, community strategy and advocacy leader

Why Community Matters More Than Ever

AI can answer questions. AI can summarize documentation. AI can automate support.

It cannot create trust. It cannot create belonging. It cannot create advocates.

The companies that succeed over the next decade won't just have better AI. They'll have stronger communities.

That's what I build.

Services

Community Strategy

Build a roadmap that aligns your community with customer adoption, retention, and measurable business goals.

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Fractional Head of Community

Get seasoned executive community leadership that delivers results — without the cost of a full-time hire.

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Rapid Community Launch

Stand up a customer, developer, or founder community fast, with the systems in place to grow it from day one.

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Community Optimization

Turn an underperforming community into a measurable driver of engagement, retention, and advocacy.

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Metrics

$2.3M Influenced Sales Pipeline
90% Retention
7x Event Growth
60% Customer Reactivation

Selected Client Results

Microsoft

Built Microsoft Teams community platform pilot and Slack community simultaneously in 3 months.

Result

65% CSAT

Services: Community Strategy · Rapid Launch Deployment

ForgeRock

Customer Support burnout over repetitive questions, not enough bandwidth to manage at the account level, customer friction with product and feature adoption, need higher-touch service and resources.

Result

Deployed advocacy and UGC programs, retained 2 key employees, saved $300k in retention and training costs, CES score improved by 20 pts.

Services: Asset hubs · Champions programs · Customer win-back strategy

Techstars

Rapidly deploy platform and adoption.

Result

Launched platform in 6 weeks, accelerated time-to-value by 5 months, achieved 60% activation at sign-up and 45% 90-day retention.

Services: Strategy and execution · <90-day framework · Onboarding and enablement

CMX

Transform the Denver chapter from stagnancy to healthy growth.

Result

60% win-back of dormant customers, 7x lift in event attendance.

Services: Community Strategy · Events · Customer Win-Backs · Relationship Management

Building a community or trying to get more from the one you already have?

In a 30-minute strategy conversation, we'll identify what's working, what's getting in the way, and the highest-impact opportunities for your community.

No sales pitch. Just practical recommendations tailored to your community.

Book a Strategy Conversation